What dealer websites do well, and where most can get better
Locations as of 19 Oct 2026; website grades as of 27 Oct 2026. How we measured
These charts sum up many dealer websites at once. No dealer is named, and no group smaller than the methodology's minimum appears on its own. Manufacturer and platform rows are in alphabetical order, so nothing here reads as a league table.
Most dealer websites do the basics: they can be found, and they list the stores. The common gaps are equipment listings that search engines cannot read and parts sections that describe the service without letting a customer find a part. Both are fixable, usually without replacing the website.
Grades by region
| Region | Websites (full review / estimated) | A | B | C | D | F |
|---|---|---|---|---|---|---|
| Midwest | 972 (485 / 487) | 1% | 12% | 35% | 37% | 16% |
| Southeast | 741 (388 / 353) | 1% | 15% | 43% | 30% | 10% |
| Plains | 523 (284 / 239) | 1% | 12% | 33% | 35% | 20% |
| West | 452 (256 / 196) | 1% | 13% | 34% | 37% | 16% |
| Northeast | 401 (204 / 197) | 1% | 17% | 40% | 31% | 11% |
Each website counts in the region of its main store. Share of graded websites in each row; outside-test-only sites have no grade and are left out. How we measured
Grades by number of stores
| Dealership size | Websites (full review / estimated) | A | B | C | D | F |
|---|---|---|---|---|---|---|
| single store | 2,208 (1,225 / 983) | 1% | 11% | 36% | 37% | 16% |
| 2 to 9 stores | 764 (328 / 436) | 1% | 17% | 41% | 30% | 11% |
| 10 or more stores | 117 (64 / 53) | 5% | 45% | 37% | 12% | 1% |
Store counts come from the dealer's own locator listings. Share of graded websites in each row; outside-test-only sites have no grade and are left out. How we measured
Grades by manufacturer
| Manufacturer | Websites (full review / estimated) | A | B | C | D | F |
|---|---|---|---|---|---|---|
| AGCO | 328 (153 / 175) | 2% | 14% | 35% | 38% | 12% |
| Alamo Group | 336 (149 / 187) | 2% | 22% | 36% | 29% | 10% |
| Art's Way | 181 (81 / 100) | 4% | 20% | 31% | 30% | 15% |
| CNH | 471 (234 / 237) | 1% | 10% | 28% | 50% | 11% |
| Deere & Company | 173 (88 / 85) | 2% | 35% | 43% | 17% | 3% |
| Doosan Bobcat | 241 (93 / 148) | 2% | 19% | 44% | 30% | 5% |
| H&S | 141 (57 / 84) | 1% | 18% | 37% | 27% | 16% |
| Kioti (Daedong) | 207 (99 / 108) | 2% | 20% | 46% | 24% | 8% |
| Kubota | 523 (86 / 437) | 1% | 10% | 72% | 14% | 4% |
| Kuhn | 306 (117 / 189) | 1% | 20% | 42% | 26% | 10% |
| LS Mtron | 184 (126 / 58) | 3% | 22% | 33% | 32% | 10% |
| Landoll | 226 (80 / 146) | 3% | 23% | 38% | 25% | 12% |
| Linamar | 297 (104 / 193) | 2% | 20% | 31% | 32% | 14% |
| Mahindra | 247 (102 / 145) | 0% | 22% | 46% | 26% | 6% |
| Meyer | 143 (48 / 95) | 0% | 24% | 30% | 29% | 16% |
| Oregon Tool | 462 (187 / 275) | 1% | 17% | 43% | 27% | 11% |
| Pequea | 63 (28 / 35) | 0% | 22% | 33% | 37% | 8% |
| Reinke | 66 (57 / 9) | 0% | 2% | 9% | 39% | 50% |
| TYM | 175 (102 / 73) | 2% | 17% | 40% | 29% | 12% |
| Unverferth | 873 (450 / 423) | 1% | 14% | 29% | 36% | 20% |
| Valmont | 85 (78 / 7) | 1% | 2% | 16% | 53% | 27% |
| Ventrac | 106 (59 / 47) | 3% | 26% | 41% | 27% | 3% |
| Vermeer | 130 (61 / 69) | 1% | 14% | 39% | 29% | 17% |
| Väderstad | 88 (37 / 51) | 1% | 15% | 30% | 39% | 16% |
| Other | 68 (44 / 24) | 0% | 13% | 22% | 44% | 21% |
A dealer carrying several lines counts under each of its manufacturers, so the row counts overlap. Rows are alphabetical; manufacturers with fewer than 30 graded dealer websites are summed as Other. Share of graded websites in each row; outside-test-only sites have no grade and are left out. How we measured
Grades by website platform
| Platform | Websites (full review / estimated) | A | B | C | D | F |
|---|---|---|---|---|---|---|
| Custom / unknown | 509 (353 / 156) | 1% | 15% | 27% | 31% | 26% |
| DX1 | 44 (44 / 0) | 5% | 89% | 5% | 2% | 0% |
| Dealer Spike | 638 (150 / 488) | 0% | 7% | 56% | 35% | 2% |
| Duda | 62 (54 / 8) | 2% | 11% | 52% | 31% | 5% |
| GoDaddy Builder | 71 (64 / 7) | 0% | 0% | 6% | 72% | 23% |
| HubSpot CMS | 56 (52 / 4) | 4% | 38% | 39% | 18% | 2% |
| Next.js | 379 (62 / 317) | 1% | 13% | 79% | 6% | 1% |
| Sandhills | 391 (8 / 383) | 0% | 3% | 15% | 55% | 27% |
| Shopify | 63 (63 / 0) | 11% | 54% | 27% | 6% | 2% |
| Squarespace | 117 (117 / 0) | 0% | 3% | 9% | 40% | 48% |
| Wix | 111 (86 / 25) | 0% | 1% | 13% | 55% | 32% |
| WordPress | 587 (505 / 82) | 1% | 21% | 31% | 37% | 10% |
| Other | 61 (59 / 2) | 0% | 7% | 23% | 41% | 30% |
The platform is what the site's pages show; Custom / unknown means none was detected. Rows are alphabetical; platforms with fewer than 30 graded websites are summed as Other. Share of graded websites in each row; outside-test-only sites have no grade and are left out. How we measured
Where most websites can gain the most
| Area | Share of websites | How we help |
|---|---|---|
| Found on Google | 1% | How we help: Inventory and online visibility |
| Equipment listings | 69% | How we help: Inventory and online visibility |
| Parts on your site | 29% | How we help: AI assistants for parts and service |
| Speed on a phone | 0% | How we help: Inventory and online visibility |
| Store hours and locations | 0% | How we help: Inventory and online visibility |
| Helpful pages and specs | 0% | How we help: Inventory and online visibility |
The area where each website has the most room to improve, among 3,089 graded websites (1,617 full reviews, 1,472 estimated). How we measured
What customers can do on dealer websites
| Feature | Share of websites |
|---|---|
| Parts request form | 19% |
| Service request form | 42% |
| Store hours listed | 54% |
| Financing information | 74% |
| Online parts cart | 25% |
| Equipment listings with photos | 31% |
Among 1,617 websites with a full review by our page reader (estimated and outside-test sites are left out). Equipment listings with photos means at least one machine page and a typical photo count of one or more. How we measured