About
Wagglepath works with agricultural and equipment dealers of any brand, across the US. We help them collect their own data, keep it in a database they own, get their website and search listings working for customers, and put it all to work in dashboards, assistants and small tools their staff use every week.
Where we come from
Wagglepath was built at a New Holland dealership. The work started with the problems in front of us: parts that arrived a week after the field needed them, units that sat on floor plan too long, customers who messaged after hours and waited until morning. We know the counter, the shop and the lot, and we know how little time anyone there has for software that does not fit. Those problems are the same whatever brands are on the sign, which is why the work is for every brand.
To see where dealers stand today, we reviewed thousands of US dealer websites and mapped their stores: the dealer benchmark shows the results and lets you check your own site.
Why we exist
Dealers usually see new technology last. Precision-farming and machine data go to the manufacturer and the farmer, the numbers inside the store sit in a DMS report nobody has time to read, and the dealer rarely owns a database of its own. Wagglepath exists so that dealers of every brand, across the US, get there sooner. We help you collect the data properly inside the dealership, get your website and search listings working for customers, keep it in a database you own, and put it on dashboards and decision points your staff use every week. Done well, you become the dealer in your area that knows its customers' equipment and its own business best.
How we approach the work
- We start with one problem a dealer already feels, not a platform.
- We write down what done looks like before we build anything.
- A person approves anything that reaches a customer.
- Your data stays yours, in a database you can take with you.
- We build what we would be willing to run ourselves, and we keep running it.
If that sounds like the way you would want to work, talk to us.