For US ag and equipment dealers of every brand

Your dealership's data, working for you.

Precision-farming and machine data, the numbers inside your store, a website that shows what is on your lot, a database you own, and dashboards your people use every week to decide sooner. Dealers are usually the last to get this, whatever brands they carry. Wagglepath was built at a New Holland dealership and works with dealerships of any brand across the US.

Talk to us See what we do

The Wagglepath mark, a bee above a forked circuit path, over a wheat field

Benchmark

The national dealer benchmark

We read the websites of US equipment dealers of every brand and mapped where their stores are. The results are public, as totals across many dealers, with the method beside them.

  • 3,994 dealer websites reviewed
  • 11,736 store locations mapped
  • 72 brands covered

Websites as of 27 Oct 2026. How we measured

See the benchmark

See how your dealership's website is doing

For example example-equipment.com. www. and https:// are fine. You get your grade, score and rank, what is working and the top opportunities, worded as next steps. The dealer map and its website rankings show each graded website's grade, score and rank.

Why the name

A bee's waggle dance tells the hive the route to what it found. Your data already knows the route; we help you read it and act first.

How we work

Start small, write it down, keep it running.

  1. Look

    A short assessment of where your data and your process stand.

  2. Build

    One tool, dashboard or integration with a fixed scope.

  3. Run

    Ongoing support for what we built together.

How we work, in full

Built at a dealership

We learned this business behind the parts counter.

Wagglepath was built at a New Holland dealership, by people who have worked the counter, the shop schedule and the month-end close. We know what a down combine in harvest means for the customer and for the store.

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We pair that with careful software practice. Scope is written down before work starts, a person approves anything that reaches a customer, and your data stays yours.

Adopt sooner

Dealers usually see this technology last. We want yours to see it first. Collect the data properly, keep it in a database you own, and use it every week.

Insights

Latest from Insights

Conversation · Updated

Why dealers adopt last, and what changes that

A conversation between Wagglepath and Claude, an AI assistant, about why dealerships get new technology last and what would change it.

All insights

Tell us about your dealership. A person replies.

Ask a question in the chat, or send us an email. Weekdays we answer in the chat; outside those hours we reply by email.

Contact page hello@wagglepath.com