Inventory and online visibility
Publish your inventory on your own site and feeds, in sync with the DMS, where buyers and search engines can find it.
The problem
Your inventory lives in the DMS and on TractorHouse. Buyers who search elsewhere, or search for your store by name, often never see it. Listings go stale when a unit sells, and photos and specs get typed in twice.
What we deliver
- Inventory published to your own website, with a page per unit that search engines can read.
- Feeds to the listing sites you choose, kept in sync with the DMS so sold units come down on time.
- One place to add photos and specs, used everywhere the unit is listed.
- A simple report of which units get looked at, and from where.
The outcome
Your inventory shows up where buyers look, under your name. Sold units come down promptly, and nobody types the same listing twice.
Our dealer benchmark shows that equipment listings and parts pages are where most US dealer websites have the most room to grow. Check your own site to see where yours stands.
Who this is for
- Sales managers
- Dealer principals
- Marketing staff
Builds on Dealership data and analytics: the data your store owns is what this runs on.